This eco-friendly soil business has grown from a small hobby to a full blown business, and needed a full brand to take it to the next level. I created this logo for her years ago, but the brand took on new life in 2020 when her business surged due to the increase of at-home gardening, and more targeted marketing efforts.
The brand represents these important qualities:
Natural - All natural ingredients you can feel good about using
Sustainable - Only the best sustainable, upcycled, recycled ingredients for the planet
Premium - The most high quality soil you can buy for your plants, hands down
Vibrant - Full of life, colorful, to represent happy, growing plants
Handmade - The soil is lovingly hand mixed, in small batches, with a lot of care
Balanced - The stability of the logo and label designs communicate reliability and trustworthiness
Sustainable - Only the best sustainable, upcycled, recycled ingredients for the planet
Premium - The most high quality soil you can buy for your plants, hands down
Vibrant - Full of life, colorful, to represent happy, growing plants
Handmade - The soil is lovingly hand mixed, in small batches, with a lot of care
Balanced - The stability of the logo and label designs communicate reliability and trustworthiness
Perhaps the most important part of physical product marketing is its packaging – Growing Ideas soils are no exception! When her business started to take on real momentum, she needed something more special that stood out from the crowd in 2020. Since she has so many specialized blends of soil, I knew we could have some fun with color to differentiate them. I also wanted to ensure that “homemade” feeling never left her brand – after all, the soils are lovingly hand mixed in her home. The custom drawings for each label are hand-drawn in pencil, with the pops of color added digitally. I was also inspired by her new greenhouse obsession – the geometric lines creating the structure of the label are reminiscent of the shape of a greenhouse.
The original drawings from the label designs were given to her, and she’s able to sell prints of them in her shop as another added benefit. Now, if someone buys a bag of soil, they also have the option of adding a piece of art to their cart.
For the label: the geometric lines, inspired by a greenhouse, are softened by the pencil drawings of lively plants. A pop of color shines through on each label to help differentiate the different soil types.
I also had the pleasure of taking some photos for her social media, mainly Instagram. These photos of her labels, intermixed with custom-designed quote blocks, carries her brand throughout the different social media platforms.
Learn more about her soils at www.growingideasgardens.com
