ADVERTISING CAMPAIGN
ACADEMIC PROJECT
YEAR: 2019
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In the final stages, a headline followed by a fact line was placed directly below the frame. This helps viewers to understand visuals through the fact about a particular subject, and the following copy below leads their curious minds to watch the program on Nat Geo.
As a part of the extension, an innovative method of promoting Nat Geo was developed where a glass pane with an etching and information of the subject’s illustration would be placed in strategically positioned areas. The viewer could see the etching as an engraving on the object behind through the pane and even learn about it.
A contest poster was designed in order to increase the engagement of the youth with National Geographic. The concept of Mayans using the cocoa beans was chosen for the same where viewers could win a free adventure trip organized by National Geographic on answering correctly to questions asked during the show.
