ada magazine

The future is full of surprises, from which undreamt-of possibilities can arise – if we prepare ourselves properly for them. ada would like to accompany you on this journey. So that we learn today to understand tomorrow.

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Coverillustration: Alexander Gladien

Illustration: Merlin Flügel

How will we live in the year 2030? What role will Germany play in the age of artificial intelligence? What kinds of limits need to be set on algorithms? These are just some of the questions we are discussing at ada.

ada is independent journalism, a source of inspiration and a stage for everyone whose thoughts about the world of tomorrow could benefit those of us living. We are confident, but not naïve. Concise, but not sweeping. Well-meaning, but not uncritical. Realistic, but not cynical. And all of these across a range of different channels.

Innovation requires inspiration. That’s why we publish a print and digital magazine every quarter. We provide in-depth insights into the most important trends of our age through major cover stories and profiles. “ada & das Jetzt” provides tried-and-tested best-practice examples from the digital transformation, while “ada & das Bald” features articles from the leading thinkers of our age about visions that will soon be reality. "ada & Du" provides you with useful tools for your professional work. And at the end of each issue, a renowned writer pens an exclusive short story, just for you.

Layout by Beate Clever, Claudia Immig and Jule Reyes Nova. Photo editor: Silke Eisen. Chief copy editor: Daniel Rettig

join-ada.com by Miriam Meckel