"For your little animals"
Branded Package Set, Winter 2011
packaging. Places like Babies “R” Us resort to hanging all of their products on the same line of hooks or sitting them on identical shelving units. The result is a sea of unidentifiable baby brands.
Solution: I chose to design a line of packaging for a high-premium, theoretical baby boutique called THE ZOO. There is a coding system to the animals; Monkeys are for boys’ apparel, elephants are for girls’, and giraffes are for accessories.