ATL
Esta imagen fué una iniciativa creada para la marca como un tributo a Liz Taylor. Marzo 2011
This image was created as an initiative for the brand as a tribute to Liz Taylor. March 2011
This image was created as an initiative for the brand as a tribute to Liz Taylor. March 2011
Gráfica para el nuevo Pantene naturals. Febrero 2011
Print campaign for the new Pantene naturals. February 2011
Print campaign for the new Pantene naturals. February 2011
Campaña para Mercado Latino en EUA de Miss Clairol (Nice & Easy). Su beneficio principal es
cobertura perfecta de canas. Febrero 2011
Campaign for Miss Clairol (Nice & Easy) Hispanic market in USA. Its principal benefit is perfect gray
coverage. February 2011
cobertura perfecta de canas. Febrero 2011
Campaign for Miss Clairol (Nice & Easy) Hispanic market in USA. Its principal benefit is perfect gray
coverage. February 2011
Campaña de lanzamiento para Blackburn Whiskey. 2010
Launch campaign for Blackburn Whiskey. 2010
DIAGEO BEST INNOVATION AGENCY LA&C 2010
Launch campaign for Blackburn Whiskey. 2010
DIAGEO BEST INNOVATION AGENCY LA&C 2010
Campaña gráfica para el lanzamiento regional de la nueva imagen de Hawaiian Tropic. 2010
Graphic campaign for the relaunch of Hawaiian Tropics new image. 2010
Graphic campaign for the relaunch of Hawaiian Tropics new image. 2010
Campaña para Greenpeace con el objetivo de conseguir más donadores. 2010
Greenpeace campaign with he objective of getting more doners. 2010
Greenpeace campaign with he objective of getting more doners. 2010
Campaña para la mascara Volume Exact Waterproof de CoverGirl. 2009
Campaign for Covergirls Volume Exact Waterproof mascara. 2009
Seleccionado por el Council Creativo de GREY.
GREY Creative Council selection.
Campaign for Covergirls Volume Exact Waterproof mascara. 2009
Seleccionado por el Council Creativo de GREY.
GREY Creative Council selection.
1 de 6 cápsulas para el tratamiento nocturno de Pantene. 2009
1 of 6 capsules for Pantene's night leave on treatment. 2009
1 of 6 capsules for Pantene's night leave on treatment. 2009
TV para Forticereales Gerber. 2008
TV for Gerbers Forticereals. 2008
TV for Gerbers Forticereals. 2008
TV para campaña regional de la fibra Cero Rayas de Scotch-Brite. 2008
TV for the regional Non scratch scrub campaign from Scotch-Brite. 2008
TV for the regional Non scratch scrub campaign from Scotch-Brite. 2008
ING campaña Institucional "No estás solo". 2008
ING "Your'e not alone" Institutional campaign. 2008
ING "Your'e not alone" Institutional campaign. 2008
Campaña gráfica para Inox de 3M. "Consiente al acero de tu casa". 2008
Graphic campaign for Inox from 3M. "Pamper your home's steel". 2008
Graphic campaign for Inox from 3M. "Pamper your home's steel". 2008
Campaña gráfica para el Rollo quitapelusa para animales de 3M. 2008
Print campaign for 3M Lint roller for animals. 2008
Print campaign for 3M Lint roller for animals. 2008
Campaña para la edición especial de la fibra Cero Rayas contra el cáncer de mama de Scotch-Brite. 2007
Campaign for the special edition againts breast cancer Non scratch scrub from Scotch-Brite. 2007
Campaign for the special edition againts breast cancer Non scratch scrub from Scotch-Brite. 2007
Comercial para campaña SYNCOL. 2007
SYNCOL (Cramp relief medicine) campaign ad. 2007
SYNCOL (Cramp relief medicine) campaign ad. 2007
Campaña para el lanzamiento de OCEAN SPRAY en México. 2007
OCEAN SPRAYS launch ad campaign for Mexico. 2007
OCEAN SPRAYS launch ad campaign for Mexico. 2007
Campaña para Scotch-Brite de 3M celebrando los 30 años de Salvo de P&G. 2007
Scotch-Brite campaign celebrating 30 years of Salvo dish washing detergent of P&G. 2007
Scotch-Brite campaign celebrating 30 years of Salvo dish washing detergent of P&G. 2007
Franelero. Astringosol. 2007
Car watcher man. Astringosol (mouthwash) 2007
Car watcher man. Astringosol (mouthwash) 2007
Campaña gráfica para el Rollo quita pelusa para ropa de 3M. 2007
Graphic campaign for 3Ms Lint roller for clothes. 2007
Graphic campaign for 3Ms Lint roller for clothes. 2007
Impreso para Accesorios Gerber. 2007
Print for Gerber Accesories. 2007
Print for Gerber Accesories. 2007
Prensa Samsung para Día del Padre. "Trabajamos para que papá también tenga sus juguetes". 2005
Samsung Press for Fathers Day. "We work so dad can also have his toys" 2005
Samsung Press for Fathers Day. "We work so dad can also have his toys" 2005
Campaña de TV para Always Fresca. 2004
TV Campaign for Always Fresh. 2004
EFFIE 2004 - PLATA
EFFIE 2004 - SILVER
TV Campaign for Always Fresh. 2004
EFFIE 2004 - PLATA
EFFIE 2004 - SILVER
Poster para All-Bran de Kellogs. 2001
Kellogs All-Bran Poster. 2001
7+ en el GPC de Leo Burnett 2001.
7+ in Leo Burnetts GPC 2001.
Círculo Creativo - BRONCE 2001
Creative Circle - BRONZE 2001
Kellogs All-Bran Poster. 2001
7+ en el GPC de Leo Burnett 2001.
7+ in Leo Burnetts GPC 2001.
Círculo Creativo - BRONCE 2001
Creative Circle - BRONZE 2001
Impreso para Galletas Lara de BIMBO. 2001
Print fro Lara cookies from BIMBO. 2001
Círculo Creativo 2001 - BRONCE
Creative Circle 2001 - BRONZE
Print fro Lara cookies from BIMBO. 2001
Círculo Creativo 2001 - BRONCE
Creative Circle 2001 - BRONZE
Campaña para Seguros Comercial Amércia. 2001
Comercial America's Insurance Campaign. 2001
Círculo Crearivo 2001 - PLATA "jeringa"
Círculo Creativo 2001 - ORO campaña
Creative Circle 2001 - SILVER "syringe"
Creative Circle 2001 - GOLD campaign
Comercial America's Insurance Campaign. 2001
Círculo Crearivo 2001 - PLATA "jeringa"
Círculo Creativo 2001 - ORO campaña
Creative Circle 2001 - SILVER "syringe"
Creative Circle 2001 - GOLD campaign
BTL
La máquina del intercambio DOWNY. Activación Diciembre 2011.
Downy Softness Exchange Machine. December 2011.
CANNES SHORTLIST 2012
Downy Softness Exchange Machine. December 2011.
CANNES SHORTLIST 2012
Gillette Nature. Guerrilla para promocionar Gillette for women. 2011.
Gillette Nature. Guerilla campaign to promote Gillette for women. 2011
Gillette Nature. Guerilla campaign to promote Gillette for women. 2011
TUBO GUAMERO INDIO CCM OCTUBRE 2011
THE BEER TUBE INDIO CCM OCTOBER 2011
THE BEER TUBE INDIO CCM OCTOBER 2011
Roshfrans Elite Carro Nuevo. Grey Creative Council 2011.
Roshfrans Elite New Car. Grey Creative Council 2011.
Roshfrans Elite New Car. Grey Creative Council 2011.
SAMPLING PARA DULCOLAX. 2010
Sampling para DULCOLAX (laxante). Lo que hicimos fué darle a las mujeres en parques cerca de iglesias, "rezos de bolsillo" a la bendita papaya y a la bondadosa ciruela, diciendo al final el concepto de la campaña junto con 2 pastillas para que pudieran probar DULCOLAX.
PAPAYA
¡Oh bendita Papaya! la más gentil de todas las frutas.
Recurro a ti en momentos de desesperación y agobio intestinal.
¡Oh fruto maduro capaz de ser licuado!
Por tu pulpa, por tu pulpa, por tu medicinal pulpa,
imploro que tus propiedades digestivas den consuelo a mi organismo.
Y que no me sea difícil obrar bien día a día.
CIRUELA
¡Oh bondadosa ciruela!
Como una de tus devotas me dirijo a ti en este día.
A ti elevo mis oraciones suplicando tu ayuda para
recuperar mi bienestar para que todo sea más fácil de eliminar.
Creo en tu poder y espero que tu pronta eficacia
me libre del mal.
Para ir al baño no necesitas milagros, necesitas DULCOLAX.
SAMPLING FOR DULCOLAX. 2010
This was a sampling for DULCOLAX laxtive. What we did was to give women in parks near churches, these "pocket prayers" to the blessed papaya and the holly prunes, discoveing the campaign idea at the end with 2 pills so they coud try DULCOLAX.
PAPAYA
Oh blessed papaya! The gentlest of all fruits,
I come to you in moments of despair and intestinal pain.
Oh fruit of goodness! May your pulp be good to me
and to my system, I implore that your digestive
properties ease my pain so it won’t be difficult
to “make good” every morning.
PRUNES
Oh holly prunes! As one of your most fervent
devouts I come to you. I say this prayer asking
for your help to gain back my well being, so everything
is easier to get rid of. I believe in your healing
power and I pray that your quick efficacy will soon
free my system from evil.
If you want to go to the bathroom you don’t need miracles, you need DULCOLAX.
Sampling para DULCOLAX (laxante). Lo que hicimos fué darle a las mujeres en parques cerca de iglesias, "rezos de bolsillo" a la bendita papaya y a la bondadosa ciruela, diciendo al final el concepto de la campaña junto con 2 pastillas para que pudieran probar DULCOLAX.
PAPAYA
¡Oh bendita Papaya! la más gentil de todas las frutas.
Recurro a ti en momentos de desesperación y agobio intestinal.
¡Oh fruto maduro capaz de ser licuado!
Por tu pulpa, por tu pulpa, por tu medicinal pulpa,
imploro que tus propiedades digestivas den consuelo a mi organismo.
Y que no me sea difícil obrar bien día a día.
CIRUELA
¡Oh bondadosa ciruela!
Como una de tus devotas me dirijo a ti en este día.
A ti elevo mis oraciones suplicando tu ayuda para
recuperar mi bienestar para que todo sea más fácil de eliminar.
Creo en tu poder y espero que tu pronta eficacia
me libre del mal.
Para ir al baño no necesitas milagros, necesitas DULCOLAX.
SAMPLING FOR DULCOLAX. 2010
This was a sampling for DULCOLAX laxtive. What we did was to give women in parks near churches, these "pocket prayers" to the blessed papaya and the holly prunes, discoveing the campaign idea at the end with 2 pills so they coud try DULCOLAX.
PAPAYA
Oh blessed papaya! The gentlest of all fruits,
I come to you in moments of despair and intestinal pain.
Oh fruit of goodness! May your pulp be good to me
and to my system, I implore that your digestive
properties ease my pain so it won’t be difficult
to “make good” every morning.
PRUNES
Oh holly prunes! As one of your most fervent
devouts I come to you. I say this prayer asking
for your help to gain back my well being, so everything
is easier to get rid of. I believe in your healing
power and I pray that your quick efficacy will soon
free my system from evil.
If you want to go to the bathroom you don’t need miracles, you need DULCOLAX.
Touchpoints para Covergirl Outlas Lipstain (para labios). 2010
Touchpoint for Covergirl Outlast Lipstain (for lips). 2010
Touchpoint for Covergirl Outlast Lipstain (for lips). 2010
COREGA 2007
RETO
El reto fué crear awareness de la marca Corega en medios no tradicionales para sorprender a nuestro target (hombres y mujeres de más de 50 años) comunicando su beneficio de una manera directa.
EJECUCÓN
Para posicionar a Corega como la mejor opción para mantener las dentaduras firmes, creamos una campaña en ciertos touchpoints para dramatizarlo. Usamos objetos reales y lugares del día a día donde encontramos a nuestro target, asegurándonos de que lo vieran.
COREGA DENTURE ADHESIVE 2007
CHALLENGE
To create awareness for Corega, an adhesive cream for dentures, with non traditional media to really surprise our target (men and women in their 50’s) with its benefit in a very straight forward way.
EXECUTION
To position COREGA as the best option to hold dentures in place we developed a 360º campaign that dramatizes the benefit. We used REAL OBJECTS AND PLACES OF EVERYDAY LIFE making sure our main target would really see them.
RETO
El reto fué crear awareness de la marca Corega en medios no tradicionales para sorprender a nuestro target (hombres y mujeres de más de 50 años) comunicando su beneficio de una manera directa.
EJECUCÓN
Para posicionar a Corega como la mejor opción para mantener las dentaduras firmes, creamos una campaña en ciertos touchpoints para dramatizarlo. Usamos objetos reales y lugares del día a día donde encontramos a nuestro target, asegurándonos de que lo vieran.
COREGA DENTURE ADHESIVE 2007
CHALLENGE
To create awareness for Corega, an adhesive cream for dentures, with non traditional media to really surprise our target (men and women in their 50’s) with its benefit in a very straight forward way.
EXECUTION
To position COREGA as the best option to hold dentures in place we developed a 360º campaign that dramatizes the benefit. We used REAL OBJECTS AND PLACES OF EVERYDAY LIFE making sure our main target would really see them.
Caso Campaña Interna ING. 2006
ING Internal campaign case. 2006
EFFIE - PLATA 2007
EFFIE - SILVER 2007
ING Internal campaign case. 2006
EFFIE - PLATA 2007
EFFIE - SILVER 2007
Envoltura para seguros de vida de ING. Fué un medio alterno que apareció como un encarte en los principales periódicos de México en Diciembre del 2003, unas semanas antes de Navidad. Es literalmente una envoltura para regalo y en la parte interior tiene el texto: "Cuidamos el regalo más grande que te dió la vida".
Wrapping for ING life insurance. It was an alternate media that appeared as an insert in the principal news papers of Mexico on December 2003, weeks before Christmas. It's literally a gift wrap and on the back it has the copy: "We take care of the biggest gift life gave you".
New York Festivals - BRONCE 2004
New York Festivals - BRONZE 2004
El Gran Jurado - ORO 2003
The Great Jury - GOLD 2003
FIAP - BRONCE 2003
FIAP - BRONZE 2003
Wrapping for ING life insurance. It was an alternate media that appeared as an insert in the principal news papers of Mexico on December 2003, weeks before Christmas. It's literally a gift wrap and on the back it has the copy: "We take care of the biggest gift life gave you".
New York Festivals - BRONCE 2004
New York Festivals - BRONZE 2004
El Gran Jurado - ORO 2003
The Great Jury - GOLD 2003
FIAP - BRONCE 2003
FIAP - BRONZE 2003
Correo directo con video sobre el color blanco para inspirar creativos que llevan la marca ACE. 2003
Direct mail with video about white color to inspire creatives that work for ACE. 2003
Direct mail with video about white color to inspire creatives that work for ACE. 2003
Digital
Página web para Buscapina Fem en México. www.buscapinafem.com.mx 2010
Web page for Buscapina Fem (Cramp pain relief pill) in Mexico. www.buscapinafem.com.mx 2010
Web page for Buscapina Fem (Cramp pain relief pill) in Mexico. www.buscapinafem.com.mx 2010
Diseño de Revista digital Grey's Eye. www.grey.com.mx 2010
Grey's Eye digital magazine design. www.grey.com.mx 2010
Grey's Eye digital magazine design. www.grey.com.mx 2010
Radio
NIÑOS HÉROES - Círculo de ORO 2007
NIÑOS HÉROES - GOLD Creative Circle 2007
NIÑOS HÉROES - GOLD Creative Circle 2007
FOTOSÍNTESIS - Círculo de ORO 2007
PHOTOSYNTHESIS - GOLD Creative Circle 2007
PHOTOSYNTHESIS - GOLD Creative Circle 2007
NEWTON - Círculo de PLATA 2007
NEWTON - SILVER Creative Circle 2007
NEWTON - SILVER Creative Circle 2007
METAL - Círculo de BRONCE 2007
METAL - BRONZE Creative Circle 2007
METAL - BRONZE Creative Circle 2007
Campaña APRENDE DIFERENTE de Prepa UNITEC - Círculo de ORO 2007
LEARN DIFFERENT campaign for UNITEC High School - GOLD Creative Circle 2007
LEARN DIFFERENT campaign for UNITEC High School - GOLD Creative Circle 2007
Diseño Gráfico
Graphic Design
Graphic Design
Diseño para el CD de "Las señoritas de Avignon" (Grupo de jazz)
CD Design for "The Avignon girls" (Jazz Band)
CD Design for "The Avignon girls" (Jazz Band)
Cartel Experimental para taller de Marna Bunnell.
Experimental Poster for Marna Bunnell's work shop.
Experimental Poster for Marna Bunnell's work shop.
Invitación y diseño para Ludica, revista de diseño gráfico.
Invitation and design for Ludica graphic design magazine.
Invitation and design for Ludica graphic design magazine.
Cartel para la Bienal del cartel en México.
Poster for the Mexico Poster Bienal.
Poster for the Mexico Poster Bienal.
Diseño para el programa de actividades de la Bienal del Cartel en México.
Design for the activity program of the Mexico Poster Bienal.
Design for the activity program of the Mexico Poster Bienal.
Diseño para exposición de Wiktor Gorka en la Bienal del Cartel en México.
Design for Wiktor Gorka's exhibition in the Mexico Poster Bienal.
Design for Wiktor Gorka's exhibition in the Mexico Poster Bienal.
