FIBA
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Basketball World Cup identity's launch
#DontMissABeat
The year was 2020. In the midst of the Covid-19 pandemic, we designed this 360º brand activation to launch the new FIBA's Basketball World Cup logo on their social media networks. It was ment to kick off digitally at the 3 host countries but it spread around the world, through beats of music and dribbling. Enjoy and don't miss a beat.
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Credits:
Client FIBA
Advertising Agency VMLY&R Lisboa
Executive Creative Direction Judite Mota
Creative Direction Hélder Pombinho
Art Direction Leonardo Pinheiro
Copywriting Sofia Moutinho
Client FIBA
Advertising Agency VMLY&R Lisboa
Executive Creative Direction Judite Mota
Creative Direction Hélder Pombinho
Art Direction Leonardo Pinheiro
Copywriting Sofia Moutinho
Project Manager Carina Mota
Head of Social Tito Santana
Design VMLY&R Branding
