Challenge: To activate Orchard Thieves under the brand platform “Fox It” in bars across the country in a fun and engaging way that would bring the Fox It philosophy to life.
Solution: “Fox It Ink” - Ireland’s first travelling tattoo studio.
Our scalable activation allowed customers to embrace the moment and create their own mark of boldness. We collaborated with top tattoo artists to create a series of designs inspired by the Orchard Thieves Fox It philosophy.
How it worked was simple, a pair of mates got to pick a tattoo for each other from our bank of designs. But there was a catch - the tattoo was not revealed until it was on their skin. Orchard Thieves rewarded customers with a Free Pint with their tattoo. Fox It Ink travelled around the country letting Curiosity Reign.
Our scalable activation allowed customers to embrace the moment and create their own mark of boldness. We collaborated with top tattoo artists to create a series of designs inspired by the Orchard Thieves Fox It philosophy.
How it worked was simple, a pair of mates got to pick a tattoo for each other from our bank of designs. But there was a catch - the tattoo was not revealed until it was on their skin. Orchard Thieves rewarded customers with a Free Pint with their tattoo. Fox It Ink travelled around the country letting Curiosity Reign.
