Challenge: With a limited budget, but with large ambition, Orchard Thieves wanted to stand out in the oversaturated On-trade space during the Halloween period.

Solution: We transformed Orchard Thieves to “Tortured Thieves” and embraced the holiday weekend like no other brand. Just like everyone else at Halloween, Orchard Thieves dressed up for the weekend. From the bottles themselves to the brand ambassadors, to bar visibility and proximity OOH, Orchard Thieves took back Halloween in a Bold way.