Brief
Create branding, website and packaging for Burlet, a women's focused lingerie company that's main aim is to be an inclusive and empowering brand.
Response
The logo created for the brand plays on the inclusivity due to the icon representing the various shapes and sizes of women's body as well as the B playing on women’s curves. The packaging uses a repeated patterned which includes inspirational descriptive words to empower the customers as well as the icon to link the branding together. Soft tones have been used for the colour palette steering away from stereotypical feminine colours.
Image: Pexels
This is a passion project
