![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f00be9116343717.606039d950f0d.jpg)
Asfalt Coffee & Vinyl
We originally designed the Asfalt Coffee & Vinyl brand identity for the cafe and vinyl shop based in Warsaw, Poland. Since then, the identity expanded, but here, we show the original design.
Asfalt Coffee & Vinyl is a part of asfaltshop.pl and Asfalt Records family. It is a music-focused place where not only vinyls are sold, but also event with the artists are organised. It's a place for the music-loving community.
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5049f9116343717.6060448582eb6.png)
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1e828c116343717.606044858271b.png)
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/46ddf6116343717.6060448581f0e.png)
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6c9350116343717.606039d9508a9.jpg)
A big part of Asfalt's brand identity is based around the logo, but also features a dark rose-shade, which is used throughout the brand materials and the interior.
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/168ee9116343717.606039d951dfc.jpg)
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ac986a116343717.606039d9516d2.jpg)
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/75e5ce116343717.606039d9529a8.jpg)
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e9b4c5116343717.628ba5b74e0ee.png)
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cbad31116343717.628ba5b74ea62.png)
Illustrations are were a perfect addition to the brand identity. The main one was used on the menu, while additional ones were used in the pin's designs, as well as on tote bags.
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3b6baf116343717.606039d9523d3.jpg)
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a58d37116343717.606039d9500e6.jpg)
The cafe interior was am important part of the brand and through the interior the rose-pink color was added to the visual identity. Our task was to design the window graphic, the neon, while other brand design elements like cups and menus complemented the interior.
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9f5425116343717.60603edc29106.png)
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e2eee0116343717.60603edc28b5b.png)
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7663c8116343717.60603edc2865d.png)
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/eefe35116343717.60603edc2812c.png)
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d9751a116343717.628ba5b74f26f.png)
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9b065e116343717.628deb502c63f.png)
![#coffee #rap #vinyl asphalt logo Logotype typography Brand Design branding visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2d5857116343717.628deb502bdb4.png)
Credits:
Brand design & Direction: Kuba 'Enzo' Rutkowski
Branding photos: Marek Palczewski, Natalia Żerko
Illustration: Jarek Danilenko
Interior photos: PION