Ruth Mutiara Harahap's profile

EDM Copywritng & Social Media Content for TOPSHOP

Find TOPSHOP Indonesia on instagram @topshopindonesia
Instagram Feed Caption.
Instagram Story & IGTV Content.
Project : Digital Competition for CNY 2019 (Year of The Rat)
Competition rules : Find the mouse inside TOPSHOP/TOPMAN store using our TOPSHOP/TOPMAN Indonesia filter to win Tote Bag & Airpods.


I was conceptualizing the competition, in collaboration with local Artist (Arswandaru Cahyo) and creative technologist who helped us to realizing the artworks into filter (Argi Tendo). I also in charge for all the copywriting purpose regarding the competition.

Newsletter.
Photoshoot.
Project: I was tasked to produce a photoshoot with concept of Nightlife at a Pub. The work included conceptualizing, styling, working closely with KOLs, and directing the KOLs as models.

Who helped me on this project : Hans Marley (Photographer), Reva Marchellin (Fashion Stylist), Amarissa Nabilla (Make-up Artist).
Project: Conceptualizing New Year theme photo shoot, including styling and working with agency.

Who helped me on this project : Tiga Agency
Product Seeding.
Project: Seeding TOPSHOP products to selected KOLs whose style is match with TOPSHOP gene. My task was also responsible for the Gift Card writing and the Product Seeding purpose (ex : Ayla Dimitri for her honeymoon gift.)
EDM Copywritng & Social Media Content for TOPSHOP
Published:

EDM Copywritng & Social Media Content for TOPSHOP

Published:

Creative Fields