Find TOPSHOP Indonesia on instagram @topshopindonesia
Instagram Feed Caption.
Instagram Story & IGTV Content.
Project : Digital Competition for CNY 2019 (Year of The Rat)
Competition rules : Find the mouse inside TOPSHOP/TOPMAN store using our TOPSHOP/TOPMAN Indonesia filter to win Tote Bag & Airpods.
I was conceptualizing the competition, in collaboration with local Artist (Arswandaru Cahyo) and creative technologist who helped us to realizing the artworks into filter (Argi Tendo). I also in charge for all the copywriting purpose regarding the competition.
Competition rules : Find the mouse inside TOPSHOP/TOPMAN store using our TOPSHOP/TOPMAN Indonesia filter to win Tote Bag & Airpods.
I was conceptualizing the competition, in collaboration with local Artist (Arswandaru Cahyo) and creative technologist who helped us to realizing the artworks into filter (Argi Tendo). I also in charge for all the copywriting purpose regarding the competition.
Newsletter.
Photoshoot.
Product Seeding.