Role: Script Writer, PA
Description:
For EMCO's "Bring Home Happiness" campaign, there were four brand videos that they wanted to produce, of which I wrote a script for each one.
The writing was meant to be inspiring and heart-warming, but also communicated in a manner that is simple to understand, so that it could resonate with their target audience (both parents and children). Each video showcased a different toy, and each video had it's own unique story to tell about happiness.
During the shoot of these four videos I was also contributing as a Production Assistant, where I helped with lighting, props, transport, food, etc.
Despite making four videos, EMCO in the end only decided to release two of them on their Instagram page due to their change of focus to establish their brand through product sales instead of a more aspirational identity. However, the two videos had performed well for their account, achieving a high engagement rate among their audience.
