Animesh Singh's profile

Design Research - Social Anxiety

Design Research - Social Anxiety
Objective

To assess the effects of social anxiety among 18-29 year olds and potentially identify how to leverage anxiety for a better life.

People with social anxiety tend to fear and avoid social situations. They are very concerned that they will do something embarrassing, or that others will judge them. It is normal to feel anxious in social situations from time to time.

Social anxiety becomes a problem when it becomes quite distressing and starts getting in the way of your ability to function and enjoy life.

Therefore, the goal is to learn to manage anxiety, not eliminate it.
Desk Research
Online Survey
Synthesis

Next I tried to synthesise all this information we got from the research i.e. desk research, online survey and interviews by sorting it under various categories such as how it all started, type of treatment, support system, situation that lead to social anxiety etc. I further tried to put these together into broad category of experience, negative self talk etc.

Affinity Mapping

Mapping Social Anxiety

Based on research and synthesis I tried to map the journey of a person experiencing social anxiety. What a person feels or experiences before a social situation, during a social situation and after a social situation.
Conclusion

Based on all the research I found out three opportunity areas where interventions could produce the maximum impact. These opportunity areas could be further developed into solutions individually or combined to generate a large scale single solution.

Opportunity Areas:

Creating Awareness

Self Help techniques

Providing a Support System
Thank you.
Design Research - Social Anxiety
Published:

Design Research - Social Anxiety

Published: