The Grind is a small coffee shop chain located in Seattle, WA with five locations. Their initial logo was just text using a default font and they wanted an update!

The Grind prides itself on natural and local ingredients. For their new logo, they did not want to use any browns! So many coffee shops around them use brown and they wanted to stand out. Maybe oranges, green, other earth tones, etc. could work well.

This logo will primarily be used as their store sign, on menus, and on coffee cups and merchandise. The Grind logo could be text based or have an icon, they're open to either/both. They were open to using symbols that represent coffee such as the coffee bean, plant, grounds, coffee cup, etc.!