THE IDEA:
To create an unconventional OOH media to be located in Thailand that draws attention, delivers the excitement, yet relevant to the concept of the film (while not being a spoiler)
Original Key Visuals
Create the key visual in Thailand language, and adhere to the Thailand's requirements.
Mockup plan for the specific location with space debris, torn metal, sparks and smoke to enhance the effect on the installation.
The "Crash sites"
Location 1: Liab Duan
Location 2: Phrom Phong
Location 3: Lad Phrao
Location 4: RatChada Soi 3
Location 5: BTS Punnawithi
Location 6: Town in Town
Location 7: Chareankrung
Location 8: Rai
Location 9: Along Toei
Installed OOH visual result
And the result, so many love and likes on social media platforms, and so much attention on various news and websites.
Thanks for watching, now go and watch Space Sweepers!
