Tinder Style Mobile Ad Format
Working collaboratively with the engineering team, I helped develop the user experience for a new ad format utilizing Tinder style UI for an engaging and playful shopping experience.
Find Your Match
The user is invited to start swiping, pre-framing the interaction. When tapped, the user is shown a feed of item cards they can dislike by swiping left, or swipe right to love. The UI at the bottom allows them to go back to a card, love or dislike without swiping, or locate a store near them.
More Details
If the user wants to see more details about a certain item card, they can tap that card to view a photo gallery and a description of the item. From here they can add it to their love it list or dislike it, which will return to the next item card in the feed.
Love It List
At the end of the feed, the user is shown their custom love it list. They can either shop more on the advertisers site, or choose to email their love it list to themselves so they can buy those items. Through a mobile ad, we were not able to guarantee the ability to sync with an advertisers site to populate a shopping cart. So, we chose email as a more consistent user experience.
