The Client: The Candy Bar is a new bar opening in midtown Atlanta, featuring candy-inspired cocktails and drinks. The bar had yet to develop a cohesive brand image and needs a strategic creative plan for identity, advertising materials and digital direction.
Target Audience: Women between the ages of 21-35 who enjoy nightlife and socializing. Not big beer drinkers, these women are constantly searching for a delicious alcoholic beverage that appeals to the sweet tooth and is easy to stomach.
The Big Idea: Convince Atlanta bar hoppers that the Candy Bar is a unique, fun experience because the Candy Bar creates delicious cocktails and drinks inspired by popular candy flavors and is the perfect location for bachelorette parties, 21st birthday parties and socializing.
Role: Art Director, Designer
Deliverables: Logo Design, Business Cards & Identity, Menu, Glassware, Website, Liquor Bottling, Billboard Advertising