tiny leopards
~ sleepware for sensitive skin and eczema-prone kiddos
~ brand identity design + social media assets
~ march 2021 / USA
~ intro ~
Katrina is a dedicated mom and founder of Tiny Leopards.
They are focused on creating sleepwear for eczema-prone and sensitive skin babies that provides structural support to compliment an eczema skin management routine, all while keeping the babies looking cozy and stylish.
But they are not just another cute clothing brand. Katrina’s mission is to help parents protect their babies from their skin struggles, create awareness for this kind of challenges and build an online community to support the families that go through it.
She wanted brand identity that would stand out and resonate with the brand vision while keeping a kid-friendly yet sophisticated and hip look.
My task here was to translate that mood into meaningful visuals.
Let's find out how!
Before starting to work on the visual aspects of the brand identity, it is important to have a clear understanding of the brand's goals and style. A brand identity questionnaire has proved to be a useful tool to gather insights into the brand's mission, values, target audience, and desired image. So that was our starting point.
~ concept & solution -
logo
The Tiny Leopards logo exhibits a resting closed eye leopard and reflects the positive outcome the products will have in babies’ lives. It enhances the sense of comfort, relief and protection felt by babies when wearing these special clothes.
The arched typography transmits a sense of playfulness but also protection.
The tiny leopard is comfy, relaxed, and well-accommodated under the rainbow.
color palette
Warm, trendy & cozy:
The color palette gathers gender neutral, hip and warm pastel tones.
social media assets + icon set
Following the brand vision, Katrina wanted to transmit comfort and sleepiness on Tiny Leopards' social media channels. So, we developed a set of templates containing organic shapes, patterns inspired by leopard spots and light color tones.
The selected typography has nice curvy details that match the overall feeling of the brand.
Remember the brand identity questionnaire I mentioned before?
It helped us create this beautiful brand identity, plus, at the end of the project, all the information was compiled on a Brand Style Guide. This document contains the most important details about the brand, as well as logo usage guidelines and overall visual style, to make sure anyone who works with it, does it cohesively.
It helped us create this beautiful brand identity, plus, at the end of the project, all the information was compiled on a Brand Style Guide. This document contains the most important details about the brand, as well as logo usage guidelines and overall visual style, to make sure anyone who works with it, does it cohesively.
~ happy client says ~
I had an incredible experience with Patricia - she translated the vision for my brand into the perfect logo and a well designed collection of social media templates. She's highly intuitive, creative, and delivers quality, timely work. Will work with her again!
Katrina Frolov, Tiny Leopards Founder & CEO
~ curious to know if I can help you? ~
Let's find out!
Say "hello" to patricia@growingdesign.pt
