SAINT PATRICK’S DAY / CUCA’S BREWERY
Client
Cuca’s Brewery celebrates every March that day when we all celebrate the joy of turning green and cheer everyone up around us for Saint Patrick’s day.
Objective
Set the green mood and bring a little bit of Saint Patrick’s festivities to Cuca’s Pub.
Solution
Having in mind there might be a Leprechaun around the pub, we created a cross media campaign to gather all beer lovers and look up for clues to find that golden pot at the end of the rainbow. A Special edition beer with a label that represents that mythical creatures so greedy that curiosity and beer guard him down.
