![branding digital logo Mockup](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d433da114997301.604640156ae56.jpg)
Description
To kick off this design project, I was given 4 little pieces of information that I had to somehow incorporate into the design or lore of my brand: a rabbit, the crystal fluorite, the number 0348, and the letters H and R. Through some research, I found that fluorite is actually used as a flux in metal smelting in order to remove impurities and clean the alloys. Coincidentally, its crystal properties - listed on many websites for pagan/wiccan beliefs - state that it absorbs stress and negative energy. Additionally, rabbits are also prided in many cultures and religions for being able to reduce anxiety levels and are generally a symbol of serenity and tranquility. From this information I decided that a resort of some sort would be very fitting, and stringing together my letters H and R into Hot Resort gave me the inspiration for a resort based around the idea of hot springs. Deciding on the name Paladin's (in reference to the historical paladin, who were prided on valiantly defending peace and healing), I ultimately settled for a Hot Springs Spa and Resort settled in Buena Vista, CO, directly at the base of a nearby mountain range. While it played a lesser role, the 4 digit number (0348) was incorporated into the phone number.
Sketches
![branding digital logo Mockup](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8b3b01114997301.604784f7ec18a.jpg)
Logo Concepts
![branding digital logo Mockup](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/80537c114997301.6047860ae8467.jpg)
Final Logo Design
![branding digital logo Mockup](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/67a180114997301.6047882e93181.jpg)
Mockups
Hand-Crafted Perfume
![branding digital logo Mockup](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6bdd2d114997301.604640156a2ab.jpg)
Business Card
![branding digital logo Mockup](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/839c79114997301.604640156a94a.jpg)
Packaging
![branding digital logo Mockup](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a45a61114997301.6046401569979.jpg)
Spa Entrance Sign
![branding digital logo Mockup](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/05f3a1114997301.6046401568f53.jpg)