Client: McCann Kyiv
Name: Imperfect book
Authors of idea: Anastasiia Dolinenko & Oksana Shkarupa
Creative team:
Advertising Agency: McCann Kyiv
Chief Creative Officer: Eugene Kaminskiy
Art Director: Anastasiia Dolinenko
Copywriter: Oksana Shkarupa
Designer/Illustrator: Tetiana Vavryk
Creative idea: THE FIRST NOTEBOOK WHICH YOU CAN’T RUIN
Background
McCann Kyiv has been a well-known creative agency for 15 long years. Every year we create a limited-edition notebook for ourselves and our clients.
Creative idea
There’s such a thing as the fear of a blank space. We decided to ruin this pure perfection and started a notebook “in advance”.
Execution
We designed the notebook which looked like already has been used by someone: added messy sketches, hurriedly scribbles and usedtextures not only on cover, but on sheets inside. For owner to believe that we maximized the realism of ruining as if we “destroyed” each item with bare hand. No blank space – no fear. Just pure creativity.
2021
