A collection of content implemented on social media platforms during the 2020-21 Cumberlands Men's Wrestling season. Content includes preseason, match day, in-match, final score, award and postseason graphics. University of the Cumberlands is an NAIA-affiliated university located in Williamsburg, Kentucky.
The primary goal of the project was to embody key elements of the sport. Wrestling relies on brute strength; graphics relate with a rigid, grungy and edgy feel. Fonts utilized include Octin College, Prohibition and Abolition -- block-like typography used in parallel with the primary goal, in addition to the consistent use of noise and texture.
SEASON PREVIEW
SCHEDULE POSTER
REGULAR SEASON
Duotone logos accent the style of the graphics, flattening the color. Meanwhile, player-centric photography shows the wrestler's personality and emphasizes their strength.
MATCH DAY
IN-MATCH GIFS
FINAL SCORE
SENIOR POSTER
CONFERENCE HONORS
PROJECTION
WRESTLER OF THE WEEK
ALL-CONFERENCE
NAIA CHAMPIONSHIP
