The Brief

Finding a new concept for Converse, which had not been done before, neither by Converse nor a competitor. The idea had to be innovative and have the potential to be developed worldwide.

 

Solution

Previously, Converse focused on music, art, sports and fashion. I saw an opportunity to connect Converse and travel and developed souvenir shoes. The target audience are backpackers between 18 - 28 years old. The series will be inspired by different Australian cities so the customer can buy different shoes in every new city that they visit. The shoes are called ‘Tracks’ because you always leave a track after you. They are designed in a retro style because the effect suits travelling and backpacking