COPENHAGEN DESIGN WEEK
Marketing / Corporate Identity / event/ WEB
PROJECT:
As part of the CDW team, in collaboration with the designcompany e-types, CDW was launched as a biannual event. The design of the logo was linked directly to the DDC logo square, and with a calender post-it-feel of continuous changeability. It was implemented into a new website and into various ads, outdoor, businesscards, letterheads and activity folders.
As part of the CDW team, in collaboration with the designcompany e-types, CDW was launched as a biannual event. The design of the logo was linked directly to the DDC logo square, and with a calender post-it-feel of continuous changeability. It was implemented into a new website and into various ads, outdoor, businesscards, letterheads and activity folders.
FOCUS / ISSUES TO ADDRESS:
The greatest challenge was to limit the changeability of the identity so a clear ownership and recognition was established, and that DDC was recognized in all instances, and at the same time letting partnerships being recognized.
The greatest challenge was to limit the changeability of the identity so a clear ownership and recognition was established, and that DDC was recognized in all instances, and at the same time letting partnerships being recognized.
RESULT/ HOW IT WAS DONE:
The site was created with shifting backround photos from the DDC interior and Copenhagen surroundings, but logo and text remained all black and white to avoid too much confusion with so many co-creating activities, partnerships and collaborations. The logo itself changed only to match a background colour on photos in ads to remain visually calm and convincing. Furthermore, a core of identity colours were selected to make sure the changeability was not too overwhelming.
The site was created with shifting backround photos from the DDC interior and Copenhagen surroundings, but logo and text remained all black and white to avoid too much confusion with so many co-creating activities, partnerships and collaborations. The logo itself changed only to match a background colour on photos in ads to remain visually calm and convincing. Furthermore, a core of identity colours were selected to make sure the changeability was not too overwhelming.
The business cards were made out of rock-paper, instead of regular wood-made-paper, to emphasize and brand the theme of the week (sustainable design) even further, and create a spin-off discussion when exchanging cards at various meet-and greets.
