CSR Event:
CSR event throws light on how consumers' perception can be managed to enhance brand value through CSR activities. ‘Finspire’ was a CSR event which was an annual inter-care cultural festival. This mega event had around 415 kids as attendees participating in different activities like – dance, skit, painting drawing etc. By strategically engaging in social initiatives that are consistent with the brand’s values and desired brand image, corporations can create fresh brand meaning and enhance existing stakeholder associations.
Promotional Items:
CSR Event - Finspire 2019 promotional items ranging from merchandise items like - paper bags for souvenirs, Photo opt props, wristbands, T-shirt, Event Standees, Pamphlets, Posters, Participation certificates
Environmental Initiative: Carbon Neutral Intiative promotion on Facebook & Twitter.
