A lab bakery in London whose creation of the brand identity followed the traditional bread recipe: only three key ingredients
Symbol: we created the Pashi’s symbol from a cross-section of a sourdough bread. From the ‘loaf’, we design the cutouts of the ingredients ― flour, water and salt ― using the Fibonacci sequence as inspiration. The logo has fine and delicate lines, gaining a little weight in applications on smaller surfaces. The symbol is also related to the idea of formula ― typical of the lab experience ― and recipes. It is a simple and fine brand, which has total synergy with the owner's personality.
