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项目内容：
Peacock - 男士彩妆包装设计
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自2017年开始，男性的线上消费支出就已经超越女性，在传统处于弱势的美妆、服饰等也便有了一席之地。并且2020年男性化妆支持率已经达到80%，而在5年前这个数据也仅仅只有29%。在全球化妆市场的销售额再不断增加的背景下，就2019年的数据，中国成为了美妆零售额增速最快的国家。
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在求偶季节中，雄孔雀会展开自己艳丽的尾屏并伴有优美的舞蹈，这种毫不吝啬的炫耀自己美的行为正是设计的灵感来源。Peacock希望男士们可以不要在意他人的目光，敢于不同。像孔雀一样尽情的绽放自己的美丽。同时在后续的LOGO设计上，以字体设计为主。造型整体修长优雅。P和A的不同造型，一多一少。留下记忆点的同时更象征着突破与不同。
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外包装设计的整体为中性基调，大面积的黑色作为背景色。在彰显着男士独有的沉稳与力量感的同时，黑色也更容易凸显包装的质感。由绿、蓝、紫组成的渐变点缀其中。艳丽夺目的同时，这种沉稳与艳丽的对比更容易产生冲突感留下较深刻的记忆点
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设计发表：杭州南空设计有限公司
需求方：托帕美（杭州）美妆有限公司
设计总监：Ares
设计师：Ming
三维设计：Wen
摄影、后期：Maoya
设计内容：包装设计、VI设计、物料设计
项目内容：
Peacock - 男士彩妆包装设计
-
自2017年开始，男性的线上消费支出就已经超越女性，在传统处于弱势的美妆、服饰等也便有了一席之地。并且2020年男性化妆支持率已经达到80%，而在5年前这个数据也仅仅只有29%。在全球化妆市场的销售额再不断增加的背景下，就2019年的数据，中国成为了美妆零售额增速最快的国家。
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在求偶季节中，雄孔雀会展开自己艳丽的尾屏并伴有优美的舞蹈，这种毫不吝啬的炫耀自己美的行为正是设计的灵感来源。Peacock希望男士们可以不要在意他人的目光，敢于不同。像孔雀一样尽情的绽放自己的美丽。同时在后续的LOGO设计上，以字体设计为主。造型整体修长优雅。P和A的不同造型，一多一少。留下记忆点的同时更象征着突破与不同。
-
外包装设计的整体为中性基调，大面积的黑色作为背景色。在彰显着男士独有的沉稳与力量感的同时，黑色也更容易凸显包装的质感。由绿、蓝、紫组成的渐变点缀其中。艳丽夺目的同时，这种沉稳与艳丽的对比更容易产生冲突感留下较深刻的记忆点
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设计发表：杭州南空设计有限公司
需求方：托帕美（杭州）美妆有限公司
设计总监：Ares
设计师：Ming
三维设计：Wen
摄影、后期：Maoya
设计内容：包装设计、VI设计、物料设计
项目周期：2020.07.30 - 2020.08.16
Copyright Since 2020-2021 ®️ Neko.art Design Studio
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Project Content:
Peacock - Men's Makeup Packaging Design
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Since 2017, men have outspent women in online consumer spending and have found a place in beauty, clothing and other areas that have traditionally been weak. And 80 percent of men will support making up by 2020, up from just 29 percent five years ago. China has become the fastest growing country in terms of retail sales of beauty products in 2019, amid growing sales in the global cosmetics market.
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In the courtship season, male peacocks will spread out their showy tail tail and dance gracefully. This kind of unstingy show off their beauty behavior is the inspiration of the design. Peacock hopes that men can ignore what others see and dare to be different. Like a peacock to blossom their own beauty. At the same time, in the following LOGO design, font design is the main. The overall shape is slender and elegant. Different shapes of P and A, one more and one less. While leaving a memory point, it also symbolizes a breakthrough and difference.
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The overall design of the outer packaging is neutral tone, with large area of black as the background color. While highlighting a man's unique sense of composure and strength, black is also easier to highlight the texture of the packaging. Gradients of green, blue and purple dot it. GORGEOUS and eye-catching at the same time, this kind of calm and gorgeous contrast is more likely to produce a sense of conflict to leave a deeper memory point
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Design published: Hangzhou Nankong Design Co., Ltd
Demander: Topami (Hangzhou) Beauty Cosmetics Co., Ltd
Design Director: Ares
Designer: Ming
Three-dimensional design: WEN
Photography and post production: Maoya
Design content: packaging design, VI design, material design
Project period: 2020.07.30-2020.08.16
Peacock - Men's Makeup Packaging Design
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Since 2017, men have outspent women in online consumer spending and have found a place in beauty, clothing and other areas that have traditionally been weak. And 80 percent of men will support making up by 2020, up from just 29 percent five years ago. China has become the fastest growing country in terms of retail sales of beauty products in 2019, amid growing sales in the global cosmetics market.
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In the courtship season, male peacocks will spread out their showy tail tail and dance gracefully. This kind of unstingy show off their beauty behavior is the inspiration of the design. Peacock hopes that men can ignore what others see and dare to be different. Like a peacock to blossom their own beauty. At the same time, in the following LOGO design, font design is the main. The overall shape is slender and elegant. Different shapes of P and A, one more and one less. While leaving a memory point, it also symbolizes a breakthrough and difference.
-
The overall design of the outer packaging is neutral tone, with large area of black as the background color. While highlighting a man's unique sense of composure and strength, black is also easier to highlight the texture of the packaging. Gradients of green, blue and purple dot it. GORGEOUS and eye-catching at the same time, this kind of calm and gorgeous contrast is more likely to produce a sense of conflict to leave a deeper memory point
-
Design published: Hangzhou Nankong Design Co., Ltd
Demander: Topami (Hangzhou) Beauty Cosmetics Co., Ltd
Design Director: Ares
Designer: Ming
Three-dimensional design: WEN
Photography and post production: Maoya
Design content: packaging design, VI design, material design
Project period: 2020.07.30-2020.08.16
