Race Car Driver for DoorDash
Not just any race.
Bubba Wallace is a voice of diversity, inclusion, and racial equality.
It was incredibly humbling to partner with Bubba, DoorDash and Nascar on an anthem of real purpose.
Bold type, unapologetic and hard to look away from - playing against a myriad of engines running at full RPM.
The spot was designed to play in stark contrast to the rest of the aired commercials during Nascar. We had to create visuals to match the singular voice Bubba brings to the table. Smart, yet minimal enough to capture the viewer.
A reminder to pay attention. That we all can do better.
