Ralph Nader - Outdoor Guerilla
Problem: To create a creative guerilla campaign for independent US presidential candidate, Ralph Nader.
Solution: Ralph Nader’s unique history and campaign for better public safety was chosen to be the focus of the campaign. Guerilla ads with a direct message about Ralph Nader’s history with public safety were placed on devices that affect consumers’ public safety daily. Thus, Nader’s stance on public safety is directly represented in a place where consumers are most likely to be thinking about it.
Problem: To create a creative guerilla campaign for independent US presidential candidate, Ralph Nader.
Solution: Ralph Nader’s unique history and campaign for better public safety was chosen to be the focus of the campaign. Guerilla ads with a direct message about Ralph Nader’s history with public safety were placed on devices that affect consumers’ public safety daily. Thus, Nader’s stance on public safety is directly represented in a place where consumers are most likely to be thinking about it.
