调研背景

当今社会是一个信息极大丰富甚至泛滥的社会，而互联网的出现，加快了这一个进程，信息非但不是稀缺资源，相反还是过剩的，这也开始形成了信息危机。而相对于过剩泛滥的信息内容，唯一稀缺的可能就是人们对信息内容的注意力及敏感度。在注意力经济的推动下，商家会对信息内容加以控制，只给消费者看到他们需要看到或是必须看到的信息。

按照规律可能是正确的，但也是因为这样，我便开始思考是否可以站在一个其他的角度来看待这些信息，这些信息是否可以重组，是否可以有一种全新的尝试，这便是这次视觉实验的初衷。

Today's society is a society with abundant and even overflowing information, and the emergence of the Internet has accelerated this process. Information is not only a scarce resource, but also a surplus, which has begun to form an information crisis. Compared with the excessive and overflowing information content, the only scarce possibility is people's attention and sensitivity to information content. Under the promotion of attention economy, businesses will control the information content and only give consumers the information they need to see or must see.

It may be correct according to the law, but it is also because of this that I began to think about whether I can look at the information from another perspective, whether the information can be reorganized, and whether there can be a new attempt. This is the original intention of this visual experiment.

何为本&末

本&末视觉实验最本质的诉求就是探寻文字信息编排的另一种可能性，以商品、广告的角度去进行探索分析，运用对比、重组、字图的方式将原本的信息进行再设计，不添加其余多余的信息内容，寻求这种本末关系的尺度，最简单也最直接地去表达主题中所需要的秩序感。在内容的延展设计上，会通过辅助图形及色块进行信息层级上的强调。

The most essential demand of this & end visual experiment is to explore another possibility of text information arrangement, to explore and analyze from the perspective of commodity and advertisement, to redesign the original information by means of comparison, reorganization and word map, without adding the rest of the redundant information content, to seek the scale of this relationship, and to express the required rank in the theme most simply and directly Sense of order. In the extension design of the content, the information level will be emphasized through auxiliary graphics and color blocks.

作品入选2020届第二十一届白金创意国际大学生平面设计大赛

作品也还在打磨阶段，希望能在接下来的时间继续去完善它