Woolworths Delivery Unlimited
Context
Woolworths Online Delivery Unlimited service wanted to increase their sign ups, turn churned customers into retaining customers with more awareness and exposure points across their customers journey both with key promotional banner design and placements across customer shopping journey across the site.
Problem
- Exisiting customers were not aware of awards and discounts for delivery service creating a drop on retention and uplift in service.
- New customers didn't have awareness on delivery service with no awareness pieces during their online shopping journey.
- Decrease in Sign ups and retention on exisiting members.
Objectives
- Use better designs to highlight specific offers for delivery service and target based on customer segments (New or exisiting)
- Advising customer focus point in designs with Large emphasis on the promotion with a centre value point - roundel with either $30 off! or FREE Trial!
- Identify key areas on the websites to display Delivery service promotions/offers and target specific banners based on customer segments (Homepage banner, Specials Banner, Product tile banners, Checkout banner placement)
Outcomes
- 5% Signup increase for delivery service with 12% increase on retention and churned customers.
- Roughly 35% increase in purchase for existing customers based on spend promotion with use of delivery only.
Banner placement on various customer journeys and designs
