Beşiktaş Municipality Valentines Day 2020
Besiktas sends its love on both BTL and digital media
Love From Besiktas
Besiktas Municipality delivered its annual Valentines Day congratulations with the theme of “Besiktas’tan Sevgilerle (Love From Besiktas)” to its citizens and everyday visitors.
Within the theme we specified the target persona about Valentines Day, multiplied our message with different colors and little head notes.
Bebek
On the digital side of Valentines Day celebrations, we targeted Besiktas’ one of the most romantic sightseeing neighborhood “Bebek” - meaning: Baby and presented it on social media as a “purchasable” gift.
Our key slogan “Bir sen, bir ben, bir de Bebek” meaning: “You, me and a Baby” is quoted from the famous Turkish love song “Bebek” by Izel. (Which is about an actual baby.)
Renee+++ Besiktas Municipality Team
Creative Director: Sercan Şenyüz
Brand Relations Director: Suna Gülru Ağlen
Art Directors: Caner Esmen, Alican Kaya
Copywriters: Engin Kaya, Ülkü Can
Brand Manager: Merve Aydın
Videographers: Yunus Aybaç, Oğuz Altıner
