The primary reason for people being homeless is that they do not have a job. This campaign is created to appeal to the people in a position to hire to give these homeless people a chance.
The posters provide them the name of the website they can access to look at the resumes of the homeless.
Heels
Tie
Bag
Website
The print ad leads the potential recruiters to the website where they can view the resumes for potential candidates. Once they have selected they can then enquire about the candidate's availability.
http://www.hirethehomeless.my is now defunct
