KATERI - Final Major Project Proposal
As part of developing my idea for my digital fashion brand, I proposed ideas covering the 7 p's such as promotion, product and place. I have attached some examples of initial ideas for my campaigns, an app and e-commerce site mock up, the brand story and a concept board; this was to illustrate what Kateri could be. I mainly wanted to focus on how the product would work and what makes it stand out against others on the market - with our community page where consumers could share their pieces, and how we will be competitively priced.
