Xpedx needed an invite for their annual Paper Show. We didn't want to do something conventional. The invite came as three pieces as seen in the first two images. Initially, the cards are just a garbled mess of words. The recipient must put the cards together to form an X. Two hidden messages would be revealed: the info about the Paper Show, and also a story about the obsession designers, printers, and general paperphiles feel for paper.
Creative Direction: Daniel Spicer
Art Direction: Chris Conran
Graphic Design: Nick Nawrocki
Copyrighting: Lydia VanHoven
Printing: Custom Printers
Top two pieces are the invite that fits together. The bottom is the tickets.
Invite put together forms an X-shape.
Four individual sides of the invite.
