We were given a very vague brief, "we need something that will make the Mustang go viral". My reaction, haha, ok. Anyhoo, after a lot of ideas were thrown around, one of mine that was inspired by music (since I live and breathe it) got approved and we were able to execute it. We used the iconic sounds from the iconic Mustang and (Sandwich) turned it into a bad-ass tune.
Kidlat Bronze award for the Branded Film and Native Advertising category in the 2017 Kidlat Awards.
Creative Team
CCO: Badong Abesamis
ECD: Herbert Hernandez
ACD: Shackie Caccam
Writer: Clara Roxas
Case Study editor: Pepper Hernandez
Accounts:
Business Director: Ags Almasan-Chuapoco
Account Manager: Celine Larracas
THE CASE STUDY
THE MUSIC VIDEO
