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SCRIPT BREAKDOWN
40 Second TVC for DJ Jeans
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Scene 1:
Exterior – Late Afternoon
Chowpatty Beach
We see a group of cheerful and young college girls seated on the seashore, having a conversation among themselves about something humorous and funny.
Music starts playing in the background
Cut to
We see the girls persuading and compelling one of their friends who is dancer to perform
Close up - shot
The girl shakes her head from side to side indicating her hesitation to perform and at the same time her face holds a blank(worrisome) expression, holding herself back
Cut to
Wide angle shot
We are shown the beach front which is filled with a lot people involved in various (beach like) activities
(It is the view the girls have)
Cut to
We see the expression and body language of the girl being persuaded to perform change from inhibition to a combination of boldness and radiance .She immediately gets up walks a few steps ahead, turns back to face her friends and starts stretching and eventually starts twirling to match the rhythm & beat of the song.
Cut to
Her friends are seen all happy and cheering enthusiastically.
FIRST SUPER
For the free you
Scene 2:
As soon as she finishes performing, she runs towards her friends and pulls them all up by their hand and they run towards the water to wet their feet. They stop a few steps before stepping in, bend down and pull up their jeans by unzipping the side zip and rolling it up with ease.
SECOND SUPER
For the spontaneous you
Scene 3:
Now one of the girls pulls her phone out of her pocket to take a selfie and they all start making silly poses with no fret of how they are being perceived.
Cut to
Zoom in - Phone Screen
We see this girl swiping through various filters; another girl crosses over and deletes the filters being applies onto the photo and gives an expression of reassurance.
THIRD SUPER
For the unfiltered you
Scene 4:
We see a vendor selling ice-creams pass the girls
Cut to
One of them instantly walks towards him, takes change from the mini pocket sewn on the right side of her jean; gives it to him and takes the kulfi in return.
FOURTH SUPER
For the Desi you
Scene 5:
We see a passer by throwing waste on the beach and littering it.
Cut to
The girls are seen following him/her who threw the garbage. One of the girls bends down pick the waste up the garbage look ahead at the passer with an expression of disgust and throws it in the dustbin.
FIFTH SUPER
For the responsible you
FINAL SUPER:
Tailored to your spirit followed by brand logo.
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Group Members: Rhea Acharya | Riya Arora | Manasvi Garg | Tanika Garg | Suasha Girdhar
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