Yuso&Suso - Wine Label Packaging
The theme was free for the student to choose, and I wanted to pay homage to the region of La Rioja, a region in the north of Spain known by it's wonderful wine. Therefore I chose the name of Yuso&Suso, which are two parts of an important monastery in the region of La Rioja: San Millán de la Cogolla. The main intention was to show respect for the land and the origin of the wine with this landmark: its name and visual elements.
Following the brief, the winery had a moderns and a traditional side. Since the production is modern and high-tech, the label is clean and minimalist, with a decentralized white tablet, little text and plenty of negative space. At the same time, as this is an old family-owned company that works artisanally, a Serif typeface was used for a traditional touch. On the front label we have the monastery below highlighted by metallic inks. The figure of the monastery is cut out by a custom die that follows its shape.
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