Louis Vuitton Virtual Goods

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In the previous project, I shared my Augmented Reality (AR) demos showing how Louis Vuitton’s current visual merchandising could be extended using AR both in-store and outdoors.

Here, I’m imagining how in the near future 3D AR objects will be sold as virtual merchandise alongside physical goods.

At the 2019 Apple Worldwide Developers Conference (WWDC), Geoff Stahl, Senior Director of Software, Technology Development Group at Apple, announced Apple Pay being integrated directly with AR Quick Look. This makes it easier for consumers to try on and buy items directly from within an AR experience. Apple’s Developer documentation was updated to include details on adding an Apple Pay Button to make a purchase in AR Quick Look.

Virtual try on experiences are an excellent use case for AR in retail: preview products to scale via AR in your home, office, and even on your body, and then purchase those physical items (Read more about this in my article for Harvard Business Review).

But what if in addition to physical merchandise, you could purchase virtual objects for which there may or may not be a physical counterpart? Virtual objects are a way for consumers to interact with, try-on, and even own a part of a brand that might not otherwise be accessible.

These demos imagine this capability with AR. Louis Vuitton’s holiday shopping gift bags are considered a collectible (sold and bought on eBay). People want to own a part of the brand they love. So why not provide a digital offering as well?

Louis Vuitton Virtual Goods

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Louis Vuitton Virtual Goods

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