Woodward Academy Admissions Branding
Concept: Create Your Path
Develop a campaign and sub-brand of Woodward Academy to show Woodward as a less formal and strict private that it was known for being and to modernize it to todays culture and audience. Create Your Path emulates the ethos of Woodward’s brand value & proposition, their diversity, and their urban location within Atlanta, where Woodward is a place where there isn't one path, but many paths that you could choose from.
Initial Deliverables Created:
Printed Brand Book, Brand Style Guides, Digital Brand Book, Sub-Brand Book
Website design - graphics, UX:
Social Ads, Yearly Integrated Campaign Deliverables. Digital Email and campaigns (from nurture through admissions/purchase process). Virtual Admissions Hub, Remote Admissions Hub
Select Print Deliverables:
Environmental Wall Graphics, Stadium Graphics, Directional Signage, Flyers, Bifolds, Trifolds, etc.
Digital Design
Web Banners, Headers, Graphics & Social
