SUPERPOWER CREATIVITY
Design idea for the ADC Festival Campaign 2021
Recently all members of the Art Directors Club of Germany had the
chance to submit design proposals for the ADC festival campaign 2021.
This year´s theme is "Superpower creativity – always finds a way".
The following concept was created in collaboration with a former fellow student.
In Our view creativity is like a colorful and super strong gravitation that
pulls everything in its direction.
In the end we didn´t won the pitch, but it was a pleasure to participate and we
have received very positive feedback.
We created a few animation shorts to illustrate our concept.
In the beginning you see immobile black and white shapes that symbolize areas with no creativity.
Later on the creativity superpower unfolds its magnetic force and detaches the objects from the ground.
During this process the objects became loose and turn into color.
In the final scene the world has turned into a powerful, inspiring place.
Mock ups of our festival posters
Example of a story & a post for Instagram
Filter for Instagram
Credits
Fabian Herbert, Vanessa Melzner
Thank you for watching!
