Despite being one of America's longest established companies, McCormick only recently created their first retail outlet. Throughout the Baltimore, MD based store is a network of large touch-interactive screens. The goal of this project was to create a digital experience that presented the company history through a trivia game. As the only motion graphics designer on the team I was responsible for the creation of all title/intro sequences, logo animation, and special effects. The content needed to be engaging and entertaining while adhering to the McCormick company style.
My Role:
Concept Design
Archival Research
Graphic Design
Animation and VFX
Animation and VFX