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Greek Tavern Branding

Branding Greek Tavern (school project)

Brief: Mpinelíki is a modern tavern in Thessaloniki (or also known as: Mezedopolio, meaning appetizers -the small dishes that are served to accompany the consumption of drink / alcohol. The word comes from the Persian maze (مزه), which means "taste".). Contemporary corporate identity - as it is a traditional tavern, but at the same time modern & to attract young people. It was also requested to present menu templates, where the store owner will be able to print and adjust the fresh dishes of the day accordingly.

Design Approach: I used a not so common - elegant font, to match the unique style and food of the store. The colors are calm and more traditional-oldschool-vintage and the take away bags match the identity by using eco bags that do not burden the environment.
Greek Tavern Branding
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Greek Tavern Branding

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