For this student project, I designed a multipart campaign to help raise funds for the non-profit organization, Oceana.
I focused on the topic of coral bleaching and its importance to the ocean throughout. Many people think of ocean pollution, meanwhile coral bleaching is a lesser known issue.
Transit Poster
Magazine
Instagram Post
Mobile-Up Website
Guerilla
For the guerilla part of this campaign, my idea was to have a giant fish tank in the middle of a high traffic area or park. The tank would be empty of fish to get across the importance of coral. The model of the coral would initially be white to represent the bleaching. Every penny counts as there would be a souvenir penny machine next to the tank as a reward for donating to the organization like you could get when visiting an aquarium.
Snapchat Filter
Postcard
