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CORPORATE IDENTITY MANUAL OF A RESTAURANT

Corporate Logo
Elements of the Corporate Logo
Logo Construction
Aspect Ratio & Clear Space
Logo Placement
Logo Placement
Primary Typefaces
Corporate Colors
One Restaurant
The Undal Restaurant corporate identity guidelines.
One Restaurant. One brand.
Undal Restaurant is investing in a brand strategy, following a rigorous approval process that involved internal and external stakeholders. The result is a fresh look-and-feel that distinguishes the Restaurant was never before - globally aware and at the same time locally relevant.
However, YOU must become the brand – YOU are the brand.
It is essential that all of us communicate clearly and consistently about our identity, adhering rigorously to the identity’s graphic standards. This guide will assist anyone who manages, writes, edits or designs printed, electronic or other collateral. It explains brand fundamentals, how to apply the identity system and provides examples of typical applications.
By collectively adhering to the style guidelines in this manual, i will increase the value of the brand. It’s an exciting period for Undal Restaurant. Be the brand. Should you be unsure about the application of the corporate identity, contact the Directorate of Communications and Marketing.
Tel – xxx xxx xxxx
e-mail – info@UniqueUniversity.com

DISCLAIMER: Please read this note!
The files and layouts contained in this Corporate Identity Manual are NOT to be used for reproduction. Colors used are four color process and may vary from special color applications and the use of different paper stocks. The manual is intended to set up the Restaurant brand and is to be used as a guideline. Any material requirements or collateral can also be requested from the Restaurant’s Marketing Department. Any deviation from these guidelines must, at all times, be cleared with the Restaurant’s Marketing Department. All concepts, designs and advertising, whether these be television, radio or print, must be approved and signed off by the Restaurant Marketing Department.
CORPORATE IDENTITY MANUAL OF A RESTAURANT
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CORPORATE IDENTITY MANUAL OF A RESTAURANT

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