GPA 6.9 VDAY 2021
My partner Jae Who and I had an itch to create a Valentine’s Day edition puzzle collection for our brand
GPA 6.9. After unsuccessfully pitching our concepts to two puzzle companies, we realized we were running out of time and decided to just produce everything ourselves. We shot the images, manufactured the puzzles, designed and created the boxes, concepted and executed the social campaign. Everything was surprisingly sold out within the first two weeks.
GPA 6.9. After unsuccessfully pitching our concepts to two puzzle companies, we realized we were running out of time and decided to just produce everything ourselves. We shot the images, manufactured the puzzles, designed and created the boxes, concepted and executed the social campaign. Everything was surprisingly sold out within the first two weeks.
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PUZZLES
Why puzzles on V-Day? Because we are in a pandemic and a big puzzle is the perfect quarantine toy for date night. No matter if you are celebrating with a new friend, yourself or an old lover.
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SOCIAL
WEBSITE
EMAIL
ASSETS
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