Last year, TV Azteca launched a campaign to promote the use of facemasks and other measures to prevent the spread of COVID-19.
At the end of the spot, the hashtag #MéxicoVuelveALatir (México beats again) appeared in blue and the names of the states in all the colours of the brand.
I decided to give it a spin by modifying the composition and tipography, making it more appealing and dynamic.
