We were tasked with developing a logo for a Cape Town based startup, LytOwl. LytOwl aims to change the way we watch, create, edit and share videos. 

The Logo

We went for a simple typographical focused logo. The reddish circle was inspired by a "stop recording" button found on video cameras. The Owl was a natural choice, looking at the name of the brand. We created this lytweight (see what we did there) to logo to ideally be used on merchandise, stickers, social media, etc. Hope you like it.