7 Creative Strategies
A Graphic Design Project for BYUI Art Class 235
Professor: Pablo Riquelme
The objective of this project was to choose a useful simple object and use it to visually represent each of 7 Creative Strategies. The seven strategies include: Combination, Juxtaposition, Isolation, Metaphor, Change of Context, Physical Similarity and Material Change. A button is the simple object used for these compositions.
Digital Sketches
Beginning Sketches and Brainstorming...
Combination:
This strategy is about bringing together two different/unrelated things to create a new object that still makes some sort of sense. This composition combines a tire with the button as its hubcap.
Juxtaposition:
This strategy is more about contrast, or showing the differences between two things rather than their similarities. The back of a chair is replaced with a button to transform it.
Isolation:
This strategy focuses the viewer on an element in a composition by separating it visually from its surroundings or other objects. In this composition a single red button becomes the focal point, isolating itself from the group of black buttons.
Metaphor:
This strategy is focused on the meaning of the image created with your object as it relates to something else. Both a button and lock are used to open and close different objects, representing openness or security.
Change of Context:
This strategy contrasts objects with unnatural or uncommon environments to highlight a concept or communicate an idea. Buttons replace notes in this musical composition.
Physical Similarity:
This strategy uses physical similarities to showcase connections between objects that normally don’t connect. Buttons become watermelon seeds in this physical similarity composition.
Material Change:
This strategy swaps a material property that we are accustomed to with another. Brown buttons become chocolate chips in the material change category.
