Exploring Creative Strategies
What are the various ways you can present an ordinary everyday object? By using a variety of creative strategies, fresh concepts can be discovered to make a compelling and interesting image. The concepts being explored in this project are tools that could be applied to any brainstorming or creative process. In this case, the chosen object is a toothbrush. Take a look at how this simple household item is reframed, contrasted, and explored.
In this combination image, a toothbrush is used as a drill bit to envision some heavy duty teeth cleaning.
You certainly can fill a glass with a variety of things - this image plays on the idea of the toothbrush in a glass contrasted with a sugary milkshake.
By contrasting one toothbrush among similarly aligned but very different items, the toothbrush jumps out at us as being isolated from the other elements in spite of the other similarities.
There is a similar meaning behind using makeup and using a toothbrush - while using a toothbrush is primarily about dental health, many people like the cosmetic effects of having clean teeth and how it enhances their look. So we're comparing the meaning in this image by reimagining a toothbrush as a beauty tool rather than a health aid.
Many people these days are using bamboo toothbrushes, this is placing the toothbrush in a varied context or environment by putting it out where a bamboo toothbrush's material is grown.
Considering what objects have a similar shape to a toothbrush - long and narrow with a head of sorts at the end - a golf club came to mind. Then the pun was too much to resist.
Finally we were asked to consider a material swap to bring about an interesting image. What could be a more jarring change than to imagine a fully metal toothbrush with wire bristles? The contrast in the type of materials being used as opposed to the original item makes it more interesting.
